Brand addiction: conceptualization and scale development
نویسندگان
چکیده
منابع مشابه
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation
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این تحقیق شخصیت برند سمند را در ایران با استفاده از مدل پنج بعدی آکر (1997) بعنوان یک چهارچوب بطور توصیفی سنجیده است. بنابر این چهارچوب که دراصل در 42 جزء (42 ویزگی شخصیتی) ودر پنج بعد شخصیتی طراحی شده بود ودر کشورها وصنایع مختلف آزموده شده بود, پرسنامه به زبان فارسی ترجمه شده و با استفاده از روشهای ترجمه معکوس و مصاحبه عمیق با 12 متخصص ایرانی به 38 جزء کاهش یافت. و نظرسنجی ای در پنج نمایندگی ا...
15 صفحه اولDevelopment and Validation of a Smartphone Addiction Scale (SAS)
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ژورنال
عنوان ژورنال: European Journal of Marketing
سال: 2017
ISSN: 0309-0566
DOI: 10.1108/ejm-10-2016-0571